Anglepoint & Crayon, now SoftwareOne, Relationship

Anglepoint Group, Inc. was founded in 2009 in Santa Clara, the heart of Silicon Valley. Incorporated as a privately held company in the State of California, Anglepoint has built an extensive client base and established itself as the leading global IT asset management (ITAM) services provider for large enterprises.

SoftwareOne Holding AG is a publicly listed company on the SIX Swiss Exchange that provides software licensing as well as various IT services.

In 2015, Crayon, now SoftwareOne (as of July 2025), made a strategic investment in Anglepoint based on a common objective of helping clients optimize their IT investments, but through different means. To preserve each individual company’s distinctive approach, offerings, and operations, Anglepoint has continued to function autonomously as a majority-owned subsidiary. A clear firewall is set up and strictly maintained to ensure the two companies remain distinct. This arrangement includes the following elements:

1. No change in leadership: Anglepoint maintains its original and distinct executive leadership team. For example, Anglepoint has its own separate Board of Directors, chaired by Anglepoint’s original CEO, Ron Brill.
2. Separate legal entities: All agreements with Anglepoint are entered into directly with Anglepoint. Confidential information cannot be shared, nor is there any reason or expectation for Anglepoint to share client information with any other party, including SoftwareOne. Anglepoint has its own client, vendor, and partner relationships and contracts.
3. Separate strategy, offering, market focus, and brand: Anglepoint provides consulting services as a specialized global provider of ITAM managed services to large enterprise clients. Anglepoint does not resell cloud or software products managed for its clients. In contrast, SoftwareOne provides solutions, services, and sales of technologies from Microsoft, AWS, Google Cloud, and others to customers of all sizes.
4. Intellectual Property and R&D: Anglepoint develops and utilizes its separate IP (SAM service delivery methodologies, publisher-specific license consumption counting procedures, Elevate^® platforms, etc.).
5. Separate operations and back office: Anglepoint operates with its employees, subsidiaries, insurance, and offices worldwide. Anglepoint also maintains completely autonomous finance, legal, HR, IT, and marketing departments, all with separate platforms and systems.
6. Separate financials and reporting: Anglepoint maintains its own separate financial statements, records, and regulatory & tax filings.
7. Arm’s-length partnership and competition: The vast majority of Anglepoint’s business comes from direct client engagements. However, Anglepoint does have formal partnership arrangements with several other companies offering related services. These partners often engage Anglepoint for its deep ITAM expertise and delivery capabilities as a specialist subcontractor. SoftwareOne is one such partner. Engagements with SoftwareOne are conducted the same way as with our other partners, via an arms-length statement of work (SoW) contract and clear rules of engagement. This relationship is not exclusive, as both companies have other partners with whom they engage in a similar way. In addition, as both Anglepoint and SoftwareOne compete independently for direct business in the open market, they occasionally compete against their partners, including each other.